When you think of instant coffee you probably think of lesser quality and not nearly as flavorful as brewing it at home or from a store. However Starbucks claims that their version of instant coffee, named Via ($10), is just as good as buying it from one of their thousands of shops. Via, will be available in the coming days and is up for pre-order now on their site. It will be availible first in two different flavors, Columbia and Italian Roast.