Today Google announced its all-new iPhone challenger, the Nexus One ($179-529). The Nexus One is available now, with a 2 year T-mobile service agreement, for $179, or unlocked for $529. The phone was developed by HTC and comes packed with a 3.7-inch OLED display, a 5-megapixel camera with flash, 1 ghz processor, and 4 gigs of expandable memory. It even has a noise-canceling feature. Head on over to google.com and order one of these babies today. Also, the Nexus is coming to Verizon this spring. I just wish At&t would jump on board!

The Dyson Air Multiplier ($300) is unlike any other fan to date. It uses what Dyson calls “Air Multiplier” technology to basically pull air in and then amplify it out at 15 times, producing a perfect. uninterrupted stream of fresh air. The 300 dollar one is 10 inches in diameter. There is also a 12 inch available for $330.

The Spawn HD-720 ($200) allows you to play your Xbox 360, Playstation 3, and a few other consoles anywhere you go via the world wide web. All you do is plug your console into the box and your good to go. No monthly fees or anything. You do however need to buy adapters for the specific console controllers you will be using. Those are also available from the link below for $30. Spawn has created a great way to always be in the game.

Sunglasses seem to grow more and more popular each year as we see many new styles and brands emerge. The Dragon Machine Sunglasses ($150) are great for taking out on the slopes or just to look good. They feature a stainless steel fram, 100% UV Protection, and Nylon Shield Lenses and come in both black and grey colors. Available now over at Black Diamond Sports.

Possibly one of the most innovative products that I have seen in awhile, the WakeMate ($50) allows you to have the best possible sleep that you can achieve. The WakeMate comes with a wristband that you put on right before bedtime that allows you to have a great sleep and the perfect awakening using actigraphy. The wristband uses senors that connect with your REM cycle to wake you at the perfect time. The information is then sent to your iPhone, Blackberry, Android phone, Windows Mobile, and even a few others and an optimal time will be determined from a twenty minute window that you have to set the night before. Pre-order the product now and receive free shipping!

Happy New Year from all of us at Branded New! We have been on a break for quite sometime now and with the ushering in of twenty ten comes the resurgence of info from us to you about all the coolest gadgets, gizmos and pretty much anything else that lives up to the Branded New standards. Our best wishes to everyone in 2010 and we promise to make it a great year for Branded New!

Add a little magic to your next rainy day with the Color Changing Umbrella ($40). Printed with a special ink, the umbrella’s clouds spring to life when wet and turn to white when dry. It will have you wishing it rained more often.

Finally the day has come! We have been freed of all those pesky chargers for phones, ipods and etc. With the Powermat Charger ($100) you can wirelessly charge up to three of your gadgets. The Powermat is thin and foldable so on the go travel is easy. You also must order different cases ($40) according to which devices you use. The cases are not any typical case as you will see in the pictures. They are extremely thin and small and attach easily to the back of your phone. Its works like magic. Just set your devices on the Powermat and in no time they will be all ready to go again.

The Professor Skate Deck ($75) is a limited, one of a kind skate deck that can be used for riding or display. This deck is the first of twelve in a collection that features some of the greatest Streetballers to date. Only 250 are being made and 100 of them will be officially signed by Grayson Boucher aka the Professor himself. If you are a fan of streetball than this collection is sure to make a great addition to any memorabilia you might already have.

Why leave your wall blank and dull when you can have a 500 piece Colored Pencil Wall ($260). Primarily for display, the case allows you to make your own museum. The complete set holds 500 pencils and consists of 5 acrylic cases. Make sure you check out the complete palette of colors to see what you can create.

Add some flare to your keychain and computer with the USB Retro Robot ($15). This 1GB flash drive is perfect for quick portable on the go storage. Best of all, the robots eyes light up when you plug him into the computer. The robots come in black, blue, and green.

Sony has just recently pulled the covers off some revolutionary ear buds. The Sony MH907 Ear Buds ($39) are the worlds first motion sensing headphones. They use human skin as a conductive surface and are able to automatically start playing music once both ear pieces have been inserted. Also, if you are receiving a call all you have to do is take one ear bud out and they will know to answer the call. These new headphones are sure to have an impact in the industry over the next few years. Be sure to head over to Sony and check them out.

The Playstation 3 Slim ($300) has been talked and talked about for over a year and has now finally arrived. The Slim comes equipped with a 120 GB hard drive, is 36% lighter and 32% smaller. It also uses 34% less power than the original PS3. And at only $300 this PS3 is a steal.

The rumors have finally come true and the new iPod nano with Video Camera ($149-$179) has finally arrived. The most notable feature on this fifth generation iPod nano is it’s video camera with built in flash. As well as having a video camera the iPod is equipt with an FM radio, pedometer, voice recorder, and more. It comes in nine new glossy colors, but if you want red or yellow you’ll have to go directly to apple.